Bound is a brand operated by Prefera Pet Food UK Limited and we are committed to protecting and respecting your privacy. For the purpose of the data protection laws the data controller is Prefera Pet Food UK Limited (registered in England and Wales with company number 16556610) with its registered office at Marlborough House, 298 Regents Park Road, London, England, N3 2SZ.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
1. What Data Do We Collect
Prefera Pet Food UK Limited T/A Bound collects information about the services you use and how you use them, such as when you view and interact with the website, our products or our advertisements.
1.1 Personal information you give us: When you use boundpets.com or correspond with us by email or phone we may ask you to provide personal information including email address, first name, last name, phone number, address, payment details and details about your pet(s).
1.2 Information we get from your use of our services:
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Contact details including your name, address, billing address, shipping address, phone number, and email address.
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Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
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Account information including your username, password, security questions, preferences and settings.
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Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
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Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
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Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
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Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
2. Personal Information Sources
2.1 We may collect personal information from the following sources:
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Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
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Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
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From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
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From our partners or other third parties.
2.2 We may collect your personal data when you interact with our employees by email, on the phone or in person and we record those conversations, either because we are required to do so under regulation, or for training purposes so that we can improve our services.
3. How Will We Use Your Data
3.1 When you use our website or provide your details at an event or via a promotion, Prefera Pet Food UK Limited T/A Bound may collect information to enable us to do the following:
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Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customised shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
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Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. Identify and target you in social networks and search providers when consent is given.
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Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
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Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you. Respond to those that might be interested in working with Prefera Pet Food UK Limited T/A Bound
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Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
3.2 Please note we will not use any financial information for any purpose other than to process payments made by you for our products or due to you by agreement (e.g. refunds).
4. How Do We Protect Your Data
4.1 Prefera Pet Food UK Limited T/A Bound is committed to protecting the privacy and security of your Personal Data. The Bound site is on Shopify which covers all six PCI standard categories and applies to every store using their platform including ours:
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Maintain a secure network
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Protect cardholder data
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Maintain a vulnerability management program
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Implement strong access control measures
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Regularly monitor and test networks
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Maintain an information security policy
4.2 Prefera Pet Food UK Limited T/A Bound is responsible for deciding how we hold and use your personal data. We will comply with data protection law, which says that personal data must be:
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Used lawfully, fairly and in a transparent way.
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Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
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Relevant to the purposes we have told you about and limited only to those purposes.
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Accurate and kept up to date.
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Kept only as long as necessary for the purposes we have told you about.
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Kept securely.
4.3 Password privacy: Where you have chosen a password to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Please notify us immediately of any unauthorised use of your account. You’re responsible for all activities that occur under your account, whether or not you know about them.
5. How We Disclose Personal Information
5.1 In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
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With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
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With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
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When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
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With our affiliates or otherwise within our corporate group.
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In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
6. Third Party Websites and Links
6.1 The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
7. Security and Retention of Your Information
7.1 Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
8. What Are Your Data Protection Rights
8.1 Prefera Pet Food UK Limited T/A Bound would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
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The right to access – You have the right to request Prefera Pet Food UK Limited T/A Bound for copies of your personal data. We may charge you a small fee for this service.
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The right to rectification – You have the right to request that Prefera Pet Food UK Limited T/A Bound &; correct any information you believe is inaccurate. You also have the right to request Prefera Pet Food UK Limited T/A Bound; to complete the information you believe is incomplete.
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The right to erasure – You have the right to request that Prefera Pet Food UK Limited T/A Bound; erase your personal data, under certain conditions.
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The right to restrict processing – You have the right to request that Prefera Pet Food UK Limited T/A Bound restrict the processing of your personal data, under certain conditions.
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The right to object to processing – You have the right to object to Prefera Pet Food UK Limited T/A Bound processing of your personal data, under certain conditions.
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The right to data portability – You have the right to request that Prefera Pet Food UK Limited T/A Bound transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
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The right to consent withdrawal – A right to withdraw your consent, where we are relying on it to use your personal data (for example, to provide you with marketing information about our services or products).
8.2 If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: hello@boundpets.com
9. How Long We Keep Your Information
9.1 Your personal information is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymised. If you withdraw your consent then we will delete your personal information.
9.2 We will typically keep your personal data for ten years from (a) the closure of your account with us or (b) to enable us to deal with any issues or concerns you may have about how we handled your account or order, and also to allow us to bring or defend legal or regulatory proceedings.
10. Cookies & How We Use Them
10.1 Prefera Pet Food UK Limited T/A Bound uses cookies in a range of ways to improve your experience on our website, including:
10.2 Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.
10.3 Cookies are pieces of code that allow for personalisation of our website experience by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your computer's hard disk for record-keeping purposes.
10.4 We use the following types of cookies:
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Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
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Analytical cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. We may use third-party analytics tools such as Google Analytics, to help us measure traffic and to understand more about the demographics of our users. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners, and view its currently available opt-out options at https://tools.google.com/dlpage/gaoptout.
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Functionality cookies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
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Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it, and the marketing messages we send to you more relevant to your interests. We may also share this information with third parties who provide a service to us for this purpose.
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Third party cookies: Please be aware that advertisers and other third parties may use their own cookies when you click on an advertisement or link on our website. These third parties are responsible for setting out their own cookie and privacy policies.
10.5 The cookies we use are designed to help you get the most from the website but if you do not wish to receive cookies, most browsers allow you to change your cookie settings. Please note that if you choose to refuse cookies you may not be able to use the full functionality of our website. These settings will typically be found in the "options" or "preferences" menu of your browser. For further details please consult the help menu in your browser.
11. Communication & Marketing
11.1 Our platforms: If you have subscribed to our newsletter, entered any of our competitions or advised us of your email address, postal address and telephone number, you consent to receive communication from us about our latest news and special offers. Our emails refer to the products and services we offer, which we think may be of interest to you. Everyone has the option to opt-out of receiving marketing communications from us. If you do not wish to receive email marketing from us, then we recommend that you unsubscribe from our newsletters. This option is displayed at the bottom of all newsletters.
11.2 Third party platforms: When we participate on various platforms including Facebook, Twitter, Instagram and LinkedIn we may interact with you or collect your comments for service and complaints handling purposes. We also receive insights and analytics information from the platforms including the level of engagement with our posts so that we can understand the type of content you are interested to see.
12. Interest Based Advertising:
12.1 We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your online browsing history and your interests. To do this, we or our advertising partners may collect information about how you use or connect to our services, or the types of other websites, social media services, content and ads that you (or others using your device) visit or view or connect to our services so that we or our advertising partners may play or display ads on our services, on other websites, apps or services you may use, and on other devices you may use.
12.2 Typically, but not always, this information is collected through cookies and similar tracking technologies. We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.
12.3 We may also use certain forms of display advertising and other advanced features through Google Universal Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third party cookies together to inform, optimise, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager.
13. Tracking Technologies
13.1 Our emails may contain tracking technologies that provide us with information about your interactions with our emails, including identifying if and when you have opened an email that we have sent you, how many times you have read it and whether you have clicked on any links in that email. This helps us measure the effectiveness of our marketing email campaigns, make the emails we send to you more relevant to your interests and to understand if you have opened and read any important administrative emails we might send you.
14. Our Policy Towards Children
14.1 Our Service is not directed at persons under 16 and we do not knowingly collect personal information from children under 16. If you become aware that your child has provided us with personal information, without your consent, then please contact us using the details below so that we can take steps to remove such information and terminate any account your child has created with us.
15. Complaints
15.1 If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below.
16. Changes To Our Privacy Policy
16.1 Prefera Pet Food UK Limited T/A Bound keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 02.07.26.
17. How To Contact Us
17.1 If you have any questions about Prefera Pet Food UK Limited T/A Bound privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.
Address: Marlborough House, 298 Regents Park Road, London, England, N3 2SZ.
Email: hello@boundpets.com
